Make an Impact In Your Community

Dogs are family for all of us at Instinct Dog Behavior & Training®. It’s that simple principle that guides us as we help dogs and owners happily co-exist every day. Now, we’re looking for franchise partners to help us bring our vision of A Kinder World through Dog Training™ to thousands more dogs and owners in urban markets across the country.


We are a purpose-driven company that is deeply committed to improving the lives of dogs and owners through kind, practical dog behavior & training services. As an Instinct franchisee, you’ll spend your days providing help and hope to dogs and owners in your city. You’ll foster empathy and kindness in your clients and your team members while providing valued career opportunities in your community. And, you’ll be working toward a better future for yourself through business ownership.

The Opportunity

The pet industry is recession-resistant and is projected to reach almost $100 billion by the end of the decade.

  • 68% of U.S. households own a pet. 89.7 million of those pets are dogs
  • Spending on pets is rising annually in the U.S
  • Consumers spend more on companion animals than nearly any other category
  • The pet market has more than tripled in size since 1994, growing from $17 billion to over $60 billion in 2015 in the U.S. alone

Picture This

An Instinct Dog Behavior & Training® franchise is a brick-and-mortar dog training facility offering our signature positive reinforcement board & train camps, private lessons, behavior consulting, and alumni boarding services, all with 24/7 on-site supervision.

The Instinct model works best in dense urban markets, but can be applied anywhere dogs and families live.

More About Us

Why an Instinct franchise?

  • The chance to a make a lasting, positive impact on the lives of thousands of dogs and owners
  • Access to a unique brand and sophisticated business model that has the potential to dominate the fragmented, unregulated dog training industry
  • Multiple revenue channels (Board & Train, Boarding, Private Training, Puppy Raising)
  • Consistent recurring revenue through Alumni services
  • Sophisticated proprietary technology systems
  • Centralized call center to handle all your initial inquiries and consultation bookings
  • Best-in-class training and support
  • Experienced Franchise Support Team including:
    • Co-CEOs with strong backgrounds in business, operations, and marketing
    • Certified Dog Trainers and Behavior Consultants
    • Board-Certified Veterinary Behaviorists
    • Leading Supply Partners
    • Leading Technology providers
    • Prime Markets Available

Our Partners

Instinct is deeply committed to an ethical approach to business – in the way we treat our clients, our team members, and of course, our franchise partners. Instinct franchisees are like-minded entrepreneurs who believe in our vision and mission, embody our core values, and want to be a part of something bigger than themselves.

Desired franchise partners include:

  • Veterinarians and Veterinary Behaviorists
  • Certified behavior consultants and certified positive reinforcement trainers
  • Investors who believe in Instinct’s vision and mission who want to partner with a certified trainer or behavior consultant.

We can help with match-making!

If you are interested in opening an Instinct Dog Behavior & Training facility with a partner – someone who has skills and knowledge complementary to your own, we can help connect you with others in your market who are interested in a similar arrangement.


The investment to open an Instinct Dog Behavior & Training facility varies by the total square footage of your site, design finishes and optional equipment selection, and geographic area.

Investment Range: $326,065 – $578,267, plus $40,000 franchise fee (any additional fees are included in Item 7 of the Franchise Disclosure Document)

Financing: We have a financing partner who can help with pre-approval for an SBA loan under our Instinct Franchise System.

Royalty Fee: Higher of 8% of gross revenue or a flat fee per payment period.

Frequently Asked Questions

Next Steps

Thank you for your interest in Instinct Dog Behavior & Training! If you are interested in learning more, please complete our Information Request Form, and we will reach out to you within 72 hours to discuss your goals and help determine if we are a good fit for one another.


Complete our “Information Request Form”
The first step is completing our Information Request Form. After submitting the form, we will be in touch within 72 hours.


Introductory Qualifying Call
During this initial phone call, we’ll provide you with additional details about the Instinct Dog Behavior & Training franchise opportunity, and also learn more about your motivations, experience, and city/territory of interest.


Financial Qualification & Loan Approval
If all goes well during the introductory phone call, you’ll undergo the required financial qualification and loan approvals. Approval is based on your current financial circumstances.


Receive Franchise Disclosure Document (FDD)
The Financial Disclosure Document (FDD) contains all of the legal responsibilities involved in owner an Instinct franchise and defines the relationship between Franchisor (Instinct Dog Training, Inc.) and Franchisee (you). The FDD is the document you will eventually sign in order to become a Franchisee.


FDD Follow-Up
After receiving and reviewing your FDD, we will schedule time to go over any questions you have about the document.


Discovery Visit
You will come visit us at our flagship Instinct East Harlem facility to spend the day with our Co-CEOs observing daily operations, interacting with some of our Training & Canine Care team members, and reviewing our proprietary technology systems.


Sign the Agreement
If we feel that you are an incredible Franchisee candidate, we will send you a formal written offer that includes your assigned territory.

Disclaimer: This website and the franchise sales information on this site to not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that we register the franchise disclosure document in those states. The communications on this website are not directed by us to the residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law.