Instinct Dog Training | AI Dog Behavior Guide

MEET AILA

Your 24/7 Dog Behavior Guide

You don’t have to figure this out on your own.

Start with a free behavior assessment. Get safe, personalized, judgment-free help, anytime.

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    15,000+ Dogs Helped
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    Family-Owned
  • Brain Icon
    7-Expert Council Analysis
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    AI + Human Oversight

Sound familiar?

  • The Walk of ShameYour dog barks and lunges on walks. Other owners cross the street.
  • Can't Leave Your Dog AloneThe barking and destruction when you leave are heartbreaking. Your neighbors are complaining.
  • Puppy BluesYour new puppy is nipping, barking, and peeing everywhere. You're exhausted.
  • Selective HearingYour dog only listens when they feel like it...and never when you really need them to.
  • Walking on EggshellsYou love your dog, but their snapping and growling is taking a toll.
  • The Lonely HouseFriends have stopped visiting because of the jumping and chaos. Your dog has become your social life's barrier.
Dog Looking Out Window Rain

You’re not alone. And it’s not your fault.

You and your dog deserve support that’s kind, clear, and tailored to your daily life. Support that’s available whenever you need it.

Meet Aila

Your AI Guide for Dog Behavior Help

Aila is your AI guide and a trained digital member of the INSTINCT® Dog Behavior & Training team.

She is a calm, competent coach who offers safe, personalized, judgment-free help for all breeds, ages, and behavior issues.

And when you need human perspective, our INSTINCT coaches are just a click away.

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With Aila you can:

  • Reduce fear, anxiety, aggression, and reactivity
  • Improve responsiveness and manners
  • Gain confidence as your dog's leader and protector
  • Meet your dog's needs as a species, breed, and individual

Plus, Aila helps you:

  • Ask questions as many times as you want (without feeling like you’re bothering someone)
  • Create custom training checklists to stay on track
  • Generate behavior summaries for your vet, trainer, petsitter, or family members

Built by the Team that's Helped 15,000+ Dogs

Aila was created by INSTINCT® Dog Behavior & Training, founded in New York City by Brian Burton and Sarah Fraser, both holding master’s degrees in animal behavior. For the past 15+ years, INSTINCT has been successfully handling and helping some of the most challenging dogs in one of the world’s busiest cities.

Now, we’re bringing our proven Nature-Driven Nurture™ methodology online – combining AI precision with human wisdom and care.

This is INSTINCT guidance, now available to every family – anytime they need it.

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Getting Started:

HOW IT WORKS

Aila 1

Complete Your Assessment

A 45-minute deep dive on your dog’s breed, health, environment, impulsivity scores, motivators, early life, relationships, stressors, skills, and more.

Aila 2

Council Debate + Custom Plan

Seven expert perspectives analyze your dog’s case from all angles. Aila takes the Council’s recommendations and translates them into a custom plan.

Aila 3

Get 24/7 Support

Aila gives you fully tailored, on-demand advice and practical daily steps based on YOUR dog’s specific needs. Add human help anytime.

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Make Aila Your 24/7 Dog Behavior Guide

Don’t wait to feel more confident managing your dog’s behavior.

Start today, and let Aila guide your next step.

No credit card required.

DON'T SETTLE FOR GENERIC AI ADVICE

What Makes Aila Different

Aila Taking Notes

Built on a Deep Understanding of Your Dog

Your 45-minute assessment gives Aila up to 800 data points about your dog’s history, behavior, relationships, stressors, routines and environment. This makes her guidance truly personalized, not generic.

Uses Multiple Expert Perspectives

Behavior is complex. Seven expert agents (“The Council”) analyze your dog’s assessment from different perspectives – a process inspired by modern healthcare that reduces blind spots, improves safety, and strengthens recommendations.

A Member of Team INSTINCT

Aila follows INSTINCT’s proven Nature-Driven Nurture methodology and works collaboratively alongside our certified behavior consultants and trainers. She stays aligned with the same ethical standards and evidence-based practices used by our human team.

Human Oversight at Every Step

  •  INSTINCT behavior experts review every Council report
  •  You can flag any Aila response for human review, at no cost
  •  Every new subscriber gets a free 30-minute session with one of our expert behavior consultants

INSTINCT's Proven Track Record

Results from 15+ years of hands-on expertise.

80%

see improvement within first week

95%

clear sailing after our program

4.8/5

rating from 500+ reviews

15,000+

dogs helped

Start Free. Upgrade When Ready

Free Plan

Meet Aila & Get Your Council Report

 

No credit card required.

  • 45-minute behavior assessment
  • Council analysis & report
  • Personalized plan for your dog
  • 10 messages with Aila
  • See if this approach works

Get Your Free Plan

AI Coach

Unlimited Access to Aila
$25/ MO

  • Unlimited messages with Aila, 24/7
  • Unlimited Council analyses
  • INSTINCT Community access (1,700+ members)
  • Free 30-min plan review with human expert ($99+tax value)
  • Add human sessions anytime ($99+tax)

Get Unlimited Support

AI Coach + Monthly

AI + Human Expert
$99/ MO

  • Everything in AI Coach
  • 1 human session/mo ($99 value)
  • Priority support
  • Trainer notes sync to Aila for continuity

Get AI + Human Support

AI Coach + Weekly

Intensive Support
$270/ MO

  • Everything in AI Coach
  • 4 human sessions/mo ($396 value)
  • Priority support
  • Trainer notes sync to Aila
  • Weekly progress reviews

Get Weekly Sessions

FAQs

Can AI really understand my dog?

Yes, because Aila doesn’t guess. She starts with up to 800 data points from your assessment and a review by seven expert perspectives.

This approach mirrors INSTINCT’s real-world, multidisciplinary method. It gives Aila a deep, accurate understanding of your dog before she makes any recommendations.

Clear understanding → safer, more effective support.

Why is the assessment 45 minutes?

Because real help requires the full picture, not generic advice.

Your assessment – the same one our in-person clients complete – replaces what a skilled behavior consultant gathers over several sessions, so you get clearer insights and more effective guidance from day one.

One assessment → a personalized plan tailored to your dog.

What if I need a real human?

You’re never on your own.

Aila is part of our INSTINCT team, so you can:

  • request human review of Aila’s responses anytime, at no cost
  • book one-on-one coaching with an Instinct behavior consultant
  • receive a free 30-minute plan review as a new subscriber

Aila supports you. Humans guide the process.

Is this another subscription trap?

No.

Start completely free, no credit card required. Cancel anytime. No contracts, no pressure.

How do you keep me and my dog safe?

Safety is built into every layer:

  • AI Safety Monitoring screens all conversations across 20+ safety categories

  • Human behavior consultants review every personalized plan

  • Aila pauses and escalates to a human expert anytime something needs extra attention

  • You can request human review with one click

Clear guardrails → safe, responsible guidance every step of the way.

Stop Googling.
Start Understanding.

Your dog isn’t trying to be difficult. They’re trying to tell you something.

Aila helps you decode their needs and lead them with confidence.

No credit card required.

Locations

Instinct is a national team of experienced dog behavior professionals. Learn more about everything your locally owned Instinct location has to offer.

Find Locations

Our Areas of Expertise

Behavior change science is a process. It can be applied to all breeds, ages, and behavior issues to create positive, life-changing outcomes for humans and their dogs.

View Our Expertise

Online School

Instinct offers fun, safe, and free online training and behavior resources developed by our team of trusted, experienced behavior professionals.

Visit Online School

Let's Connect!

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