Instinct® was founded on the principle that dogs are family. At each Instinct facility, experienced teams of certified, veterinarian-recommended trainers and behavior consultants are guided by this simple principle, and are committed to providing help and hope to every dog and owner – no matter how difficult a situation may seem – through practical, positive, and effective training and behavior consulting services.
Instinct® was founded in 2009 in New York City as a small, home-based training company with big dreams. Today, we are a national dog behavior & training company working to build A Kinder World through Dog Training™.
The Instinct® team of certified behavior consultants, board-certified veterinary behaviorists, and business and technology specialists are working hard every single day to bring you and your dog a training experience like no other.
Instinct® facilities are designed with a focus on providing a safe, comfortable learning environment for dogs and people. Every Instinct location is a safe, inclusive space with a warm, home-like feel – lots of comfy furniture (and dog beds!), artwork, “real life” rooms, and treat jars and toy boxes at every turn.
Instinct® requires all trainers and behavior consultants to obtain industry-leading certifications and adhere to strict internal standards related to training and client care. So you can feel confident that you and your dog will receive kind, practical, effective training solutions
Instinct® and its team members are regularly featured as trusted experts in national and local print, radio, television, and online media, including The New York Times, The Daily News, The New York Post, NBC Nightly News, Inside Edition, NBC4 New York, Sirius XM STARS radio, NPR, and many more.
Instinct® has big plans! We love helping East Coast dogs and owners, and we are working hard to do more: to provide access to practical, positive training & behavior resources to every owner and dog across the country and around the world.