A Kinder World Through Dog Training™

Instinct was founded on the principle that dogs are family. At each Instinct facility, experienced teams of certified, veterinarian-recommended trainers and behavior consultants are guided by this simple principle, and are committed to providing help and hope to every dog and owner – no matter how difficult a situation may seem – through practical, positive, and effective training and behavior consulting services.

About Us

We have helped thousands of dogs and owners co-exist together, happily and peacefully, in challenging urban environments and beyond. And we are steadfastly committed to doing the same for you and your canine family member through kind, practical dog behavior and training solutions.
    A Kinder World through Dog Training™
    To provide help and hope to every dog and owner through kind, practical dog behavior & training resources
    Dogs are Family | Find the Hope | Listen, then Lead
    Do the Right Thing, Always | Be Better Than Yesterday | Own it

Our Story

Instinct was founded in 2009 in New York City as a small, home-based training company with big dreams. Today, we are a national dog behavior & training company working to build A Kinder World through Dog Training™.

Read Our Story

Our Leadership Team

The Instinct team of certified behavior consultants, board-certified veterinary behaviorists, and business and technology specialists are working hard every single day to bring you and your dog a training experience like no other.

Meet Our Leadership Team

Our Facilities

Instinct facilities are designed with a focus on providing a safe, comfortable learning environment for dogs and people. Every Instinct location is a safe, inclusive space with a warm, home-like feel – lots of comfy furniture (and dog beds!), artwork, “real life” rooms, and treat jars and toy boxes at every turn.

Explore Our Facilities

Our Trainers & Behavior Consultants

Instinct requires all trainers and behavior consultants to obtain industry-leading certifications and adhere to strict internal standards related to training and client care. So you can feel confident that you and your dog will receive kind, practical, effective training solutions

Learn About Our Training Teams


Instinct and its team members are regularly featured as trusted experts in national and local print, radio, television, and online media, including The New York Times, The Daily News, The New York Post, NBC Nightly News, Inside Edition, NBC4 New York, Sirius XM STARS radio, NPR, and many more.

Visit Our Press Page

A Kinder World Through Dog Training™

Instinct has big plans! We love helping East Coast dogs and owners, and we are working hard to do more: to provide access to practical, positive training & behavior resources to every owner and dog across the country and around the world.

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